THE TRANSFORMATION OF VICENZAORO
VICENZAORO,
the prestigious Italian trade show has undergone a complete
transformation. The new directions envisioned in 2011 by the fair’s organizer,
Fiera di Vicenza, have come to fruition with very positive responses from
exhibitors and visitors alike.
By Cynthia Unninayar
By Cynthia Unninayar
Diamond, gemstone, and gold brooch by Mokoso Atelier, a new brand launched at Vicenzaoro.
A new name, a new format, and new positioning marked the opening of VICENZAORO January 2015. Under the theme “The Future. Now,” VICENZAORO The Boutique Show showcased 1500 exhibitors from 30 nations, which were divided into six main “districts.” Icon (pavilions 5, 6, and 7), Creation (pavilions 2 and 4), and Look (pavilion 1) featured finished jewelry in a luxurious setting with large stands and wide corridors. Essence (pavilions 2 and 3) showcased diamonds, colored gemstones, and other precious components. Expression (pavilion 2) included packaging, visual merchandising, and marketing materials, while Evolution offered precious metals, processing technologies, and the T-Gold section.
Necklace of morganite, diamonds, and gold by Le Vian, which also presented a new line of footwear, scarves, and handbags.
“VICENZAORO The Boutique Show is a completely new concept on the high-end gold and jewelry trade show scene,” declared Matteo Marzotto, President of Fiera di Vicenza. “It involves an exclusive format that supports us in meeting the challenges of strong competition on a worldwide scale. It also addresses the major transformations occurring both in sales and production systems and at the consumer level. We listened to what the industry has been telling us, and then devised the most effective means of moving the market forward on both domestic and international levels.”
Multi-colored gemstone and diamond ring by Palmiero.
The goal of these “districts” or divisions is to help buyers more readily identify their target companies and maximize time spent dealing with specific and relevant products or information. “This makes the trade show experience more manageable, efficient, effective and successful,” adds Marzotto,“ and is done without compromising on the identity of every single brand.” Positioning was clearly a factor in the changes, as Marzotto went on to explain. “Thanks to this revolution, Fiera di Vicenza is able to present itself as the new trade-show benchmark, with a strongly inventive flair and top-level content. We have regained our position as an acknowledged and authoritative leader in the international jewelry trade.”
Golden South Sea pearl and diamond earrings by Jewelmer Joiaillerie, a major proponent of CSR and sustainability.
Corporate Social Responsibility
Over the past few years, the Fiera di Vicenza has made great strides to support and encourage corporate social responsibility standards among its exhibitors. While, in the past, these were considered optional, today, ethical business standards are a core requirement. Implementation of these standards was the subject of a seminar at The Boutique Show called "Social Responsibility as the New Reality: Best Practice Initiatives, Tools and Business Success." Organized by CIBJO, the World Jewelry Confederation, along with Fiera di Vicenza, it was held within the framework of their association with the United Nation's Economic and Social Council (ECOSOC), which is dedicated to the development of educational programs promoting Corporate Social Responsibility and sustainability in the international jewelry and gemstone sectors.
Over the past few years, the Fiera di Vicenza has made great strides to support and encourage corporate social responsibility standards among its exhibitors. While, in the past, these were considered optional, today, ethical business standards are a core requirement. Implementation of these standards was the subject of a seminar at The Boutique Show called "Social Responsibility as the New Reality: Best Practice Initiatives, Tools and Business Success." Organized by CIBJO, the World Jewelry Confederation, along with Fiera di Vicenza, it was held within the framework of their association with the United Nation's Economic and Social Council (ECOSOC), which is dedicated to the development of educational programs promoting Corporate Social Responsibility and sustainability in the international jewelry and gemstone sectors.
Lacy gold and silver earrings and pendant
by The Fifth Season.
Trend Forums
As part of the new format, the show presented four Trend Forums offering visitors a look at consumer profiles, style and product directions, as well as trend forecasts for contemporary jewelry. These are also featured collectively in the TRENDBOOK 2016+. One of the show’s highlights was the energetic presentation by Paola DeLuca at the Trendvision Jewelry+Forecasting seminar on upcoming trends in the jewelry, watch and diamond sectors. Among them are lighter airy pieces, tassels, nature-inspired creations, and geometric designs.
As part of the new format, the show presented four Trend Forums offering visitors a look at consumer profiles, style and product directions, as well as trend forecasts for contemporary jewelry. These are also featured collectively in the TRENDBOOK 2016+. One of the show’s highlights was the energetic presentation by Paola DeLuca at the Trendvision Jewelry+Forecasting seminar on upcoming trends in the jewelry, watch and diamond sectors. Among them are lighter airy pieces, tassels, nature-inspired creations, and geometric designs.
A new “8848” bracelet by Baraka,whose name comes from the height of Mount Everest—8848 meters.
Seen at the Show
In terms of jewelry design directions and materials, there was something for everyone, from bronze and silver to gold and platinum, with or without diamonds, colored gems, and enamel. Pieces inspired by Nature were prevalent as were large colored gemstone rings. Lacy looks have been a staple since the global economic crisis and the rising metals’ prices. Some examples of the fine jewelry seen at The Boutique Show are highlighted here. The next Vicenzaoro show will be held in Dubai, April 23 to 26. (vicenzaoro.com)
In terms of jewelry design directions and materials, there was something for everyone, from bronze and silver to gold and platinum, with or without diamonds, colored gems, and enamel. Pieces inspired by Nature were prevalent as were large colored gemstone rings. Lacy looks have been a staple since the global economic crisis and the rising metals’ prices. Some examples of the fine jewelry seen at The Boutique Show are highlighted here. The next Vicenzaoro show will be held in Dubai, April 23 to 26. (vicenzaoro.com)
White and black diamond bracelet by Roberto Coin.
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Vermeil earrings by Tous.
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Diamond ring by Bapalal Keshavlal,
that celebrated its 75th anniversary.
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